Integritetspolicy

 

Privacy Policy

Last updated: April 13, 2026

DM Pixels is operated by DM Home & Invest AB (Org. no. 559525-6701) ("we", "us", "our"). We provide this website and related services (the “Services”) to offer you a curated shopping experience.

This Privacy Policy explains how we collect, use, and protect your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Personal Data We Collect

We may collect the following categories of personal data:

Information you provide directly

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely via payment providers)

  • Account login details (if applicable)

  • Messages sent to customer support

Automatically collected information

  • IP address

  • Device and browser information

  • Usage data (pages visited, clicks, time spent)

  • Cookies and tracking technologies

Transaction information

  • Products viewed, added to cart, or purchased

  • Order history, returns, and exchanges

2. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

  • Contract – to process orders, payments, and deliveries

  • Legal obligation – to comply with accounting and legal requirements

  • Legitimate interest – to improve our services, prevent fraud, and analyze usage

  • Consent – for marketing communications and certain cookies

3. How We Use Your Data

We use your data to:

  • Process and deliver your orders

  • Manage your account

  • Provide customer support

  • Improve and personalize your experience

  • Send order updates and service messages

  • Send marketing (only with your consent)

  • Prevent fraud and secure our platform

4. Sharing of Personal Data

We may share your data with:

  • Shopify (our e-commerce platform provider)

  • Payment providers (for secure transactions)

  • Shipping and logistics partners

  • IT and analytics providers

  • Marketing platforms (only where legally allowed)

We never sell your personal data.

5. International Transfers

Your data may be processed outside the EU/EEA. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

6. Data Retention

We retain your data only as long as necessary for:

  • Fulfilling orders

  • Legal and accounting obligations

  • Resolving disputes

7. Your Rights (GDPR)

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, contact us at: info@dmpixels.com

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Enable website functionality

  • Analyze traffic

  • Improve user experience

  • Deliver relevant advertising (if consent is given)

You can manage your cookie preferences through your browser or our cookie banner.

9. Security

We take appropriate technical and organizational measures to protect your data. However, no system is completely secure.

10. Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect data from children.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

13. Contact Information

DM Home & Invest AB
Org. no.: 559525-6701
Linggatan 21
811 32 Sandviken
Sweden
Email: info@dmpixels.com

14. Complaints

If you believe your data has been handled incorrectly, you have the right to lodge a complaint with your local data protection authority. In Sweden, this is Integritetsskyddsmyndigheten (IMY).